I could tell you that we have been rockin’ the cheer world since 1948 and have been the driving force in making cheerleading the dynamic, athletic activity it is today. I could tell you that for over 3 decades our products have been designed for cheerleaders, by cheerleaders, to provide the ultimate in performance fashion. But I’m not!
What I will tell you, is we were once just like you – cheerleaders and dancers, trying to inspire the world with our love of spirit.
We once trained endless hours defining an athleticism no one else could ever understand unless they lived in our shoes. We once wore the V on our uniforms with pride, just like you, so we could perform at our best!
Here at the Varsity Sideline, you will find a virtual community to share inspiration and be inspired. If you want the latest cheer fashion scoop or a fabulous glimpse behind the scenes, you’ve come to the right place. Let’s dish on the hottest and latest trends in Varsity Fashion!
Hang with us as we take you on the journey through new fashion introductions as well as a fresh new take on the basics, fashion photo shoots, the creative product design process and the exchanging of ideas. We want to hear from you!