Smile, Sparkle, Shine

Are you looking for new ways to get your crowd on their feet? How about a new set of poms? Poms are a great way to create a visual for your fans to follow. Whether you are flashing your colors, or leading a fight song, poms grab attention and can be seen from afar. Lawrence Herkimer, the grandaddy of cheerleading, created this mainstay back in [...]

Stay Cool This Summer!

Summertime cheer training presents its own set of seasonal challenges! It’s hot, sticky, and downright blazing! Before you and your teammates go up in flames, check out our practice wear solutions. The Varsity Short comes in 10 plus color combos. Beat the heat by avoiding sweaty layering with the built-in brief design. The lightweight, conservative cut built-in brief will give you the coverage you need [...]

Campwear, Campwear, and MORE Campwear!

Well, it's that time of year!  The school cheer season is winding down, and cheerleaders and dancers are finally getting a slight breather before tryouts begin and the whole cycle starts all over again! So what does that mean we are preparing for here at Varsity?  SUMMER CAMP, of course!!  With your coaches signing your team up for a Varsity camp this time of year, [...]

It’s a Mid-March Markdown Sale!

Just in case you haven't heard the news, I wanted to share it with you immediately!  The Varsity Shop is having yet another FLASH sale!  And it is going on RIGHT NOW!! Their "Mid-March Markdowns" include just a few items for over 50% off!  There are fun tanks and tees, shorts, socks, and even a jacket.  In fact, I will probably stock up on the [...]

Varsity Colors – What’s Your Color?

So, I have an announcement... Varsity has done it again! Introducing Varsity Colors, a new line of Varsity products in team colors!  By revamping some favorites from the Varsity Spirit Fashion catalog, we've made it possible for anybody who loves their team, to show their support! Check it out... there are tons of options for the varsity team's fan! Mom, dads, grandparents, teammates, friends, teachers...whoever you [...]

On the 6th Day of Christmas Varsity Shop Gave to Me…

A pair of  cool, classic, comfy, live in the them all day, lounge yoga shorts! Congratulations to Karen, from Florida, for being today's lucky giveaway winner! They are the perfect combo of comfort, with a blend of a pant and short, in ultra soft fabric with a thick waistband giving plenty of coverage. Karen, you will love these little gems of a pant while curling [...]

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