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Pumped Up Kicks: New Generation Varsity Shoes

As cheerleaders, we all know that when it comes to shoes, we have needs. We depend on our shoes to protect our feet in the craziest of sideline weather and then to get us through the most intense routines imaginable the very next day. Week after week, month after month, we need cheer shoes that we can rely on. In 2014, Varsity is bringing you [...]

How to: Be a Tryout Trendsetter

With a new season coming up, the last thing you want to do at tryouts is fade into the background. This is your chance to make a great first impression for the coaches and to set the standard for style for the new team. Here are some ways to spice up your sideline style and look ready for gametime. Be bold in bright neon! Don’t [...]

Shop Spotlight: Championship Doll Wear

Get ready to relive the fun of your national championship because now the Varsity Shop has brought you UCA and NCA Championship doll wear, including uniforms, shoes and championship jackets. Dress your doll like a champion and cherish the memory. Find the perfect doll wear to match your same exact look and keep it for good luck next season! If you’re looking for a great [...]

Motivational Monday

"You can make a wish, or you can make it happen."

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