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Perfect Camp Gifts on the Shop!

They’ve spent HOURS learning cheers, memorizing dance moves and perfecting their routines this year at camp. For all their hard work, these cheerleaders and dancers deserve some sort of reward! Give them a gift they’re sure to love with the new accessories found on the Varsity Shop! Check out all our new additions for 2013. Our new cheer heart necklace is the perfect accessory for [...]

New Pin Arrivals

Calling all pin traders…we’ve got exciting news for YOU! New pin arrivals have just been added to the Varsity Shop! With several new pins to choose from, NOW is the perfect time to start or add to your pin collection. We love our new “FEAR THE BOW” pins, especially paired with one of our cute Varsity bows! Available in eight different colors, you’re bound to [...]

Your Doll Has Never Looked this Good!

Your doll’s got that style. Your doll’s got those shoes. Your doll’s got the u-ni-form. In the color that you choose! OK, so maybe that cheer isn’t going to make it into your next sideline routine. Here at Varsity Shop, however, we’re cheering for our newest must-have doll accessory! That’s right! The genuine Varsity Cheer Doll Uniform is now in stock! The perfect complement to [...]

Varsity Cheer Shoes Spotted Overseas!

Each week it seems like we see more and more of our shoes in cool and interesting places! We found this one in London. It looks as if some of our All Americans were performing in the London New Year's Day Parade in their Varsity Cheer shoes. Very cool! If you have a fun or interesting photo of you/your Varsity Cheer shoes, we would love [...]

Cheer Shoes Everywhere!

Lately we have been seeing our cheer shoes appear in a variety of places! Many times at competitions, the sidelines, or practices. Sometimes worldwide and other times on TV! This picture came to us from Lance Jackson, who took this photo during one of the biggest games of this year's college basketball season, Kentucky versus Louisville. Both teams were ranked as this ESPN match-up made [...]

Doll Lovers Unite! Announcing the Varsity Last Pass Doll Shoe!

Announcing the must have doll accessory for cheerleaders everywhere! Join the fun with the first Varsity original doll shoe, an exact replica of our bestselling Last Pass shoe. The Varsity Last Pass Doll Shoe fits standard 18” dolls and comes with a doll-sized silver Varsity carrying case, all for just $15.95!* Shop Now >   And don’t forget to sign up to get notified when [...]

Get a front row seat for the LIVE Varsity Spirit Fashion Show!

Catch the excitement at the 2013 LIVE Varsity Spirit Fashion Show! You'll see the latest cheer and dance fashion trends for next season, streaming live from varsity.com. Be the first to see Varsity models from across the country showcasing the latest in uniforms, campwear and accessories. You’ll even be able to join the Twitter conversation live by using the hashtag #VSFshow. After the show, you'll [...]

Warm up your Winter Season!

Whether your football season is winding down or your basketball season is just ramping up, this is a great time to start thinking about warmups! Many teams will be traveling during the winter months to cheer and basketball events. Having a team designated jacket and pants set will have your team’s colors on full display, indoors or out!

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